Kensington Tours asked us to create a refer a friend form that would allow their newsletter subscriber to refer their friends to join the Kensington Tours email program.

The eMail Company built a refer a friend form and trigger email that integrated directly into  Doubleclick DARTmail. The end result was Kensington subscribers could refer their friend and send them a current copy of the email newsletter. Kensington Tours were able to see metrics such as who referred, how many they referred and what the delivery, open and click rate was of the referred emails.