Email Marketing Strategy

Strategic email marketing insights and development

Strategic Insights and Development

Our expert email services include insightful analysis of your current email strategy and development of the ideal campaign to reach your email goals. Let us help you to improve ROI, increase response rates, and reduce subscriber attrition.

Email Editorial Calendar

We help you understand how your customers or prospects operate to establish the most effective timing, frequency, content, and calls-to-action for your email marketing. We deliver expert advice in communication and conversion strategy, designing a 90-, 180-, and 365-day calendar of your customized editorial content.

Email marketing editorial calendar

Onboarding email marketing series

Onboarding Email Series

Designing the appropriate email series to welcome new subscribers and drive them toward your point of conversion is essential to the success of your campaign goals. We help you design, develop and deploy your onboarding emails for best results.

Vision is a destination – a fixed point to which we focus all effort.
Strategy is a route – an adaptable path to get us where we want to go.”

– Simon Sinek

Email Engagement Strategy

We help you discern what email engagement means for your brand and your goals. Learn to engage new subscribers and provide strategies that keep your existing customers engaged throughout their life cycle journey. From opting-in and opening emails to ultimately converting, we will guide you to email marketing success.

 Email marketing engagement strategy
 Email marketing list growth strategy

Email List Growth Strategy

Growing your email list is an essential part of any email marketing program, and the quality of your subscribers is much more important than the quantity. We help you determine the best offers and calls-to-action to ensure quality subscribers are opting-in.

Retention Strategy

Nothing is harder than retaining your subscribers. It’s a lot easier to keep a customer than to get a new one. We show you proven techniques that help keep your subscribers engaged; and, if they decide to leave, we plant the seeds for an easy return.

 Email marketing retention strategy
 Email marketing multi-channel strategy

Multi-Channel Strategy

We help you integrate online and offline, direct and out-of-home media. Email, mobile, social and web marketing are just the beginning! Our email marketing company has all your channels covered.

CASL Compliance Strategy

Anyone emailing to Canadians needs to be aware of CASL and its intricacies. Deciphering legal mumbo-jumbo is not easy, while planning how to stay compliant is. Allow our team to develop a strategy that ensures you stay on the right side of the law.

 Email marketing CASL compliance strategy
 

Jeff Ginsberg, Chief eMail Officer

Let’s Talk eMail!

Call anytime 877-We-eMail we really do answer or book a meeting face to face.